Keeping that in mind, we decided that we need a logo, that will be special, but classy at the same time, showcasing the knowhow acquired in the last two decades. That is why I drew logo inspired by Old Style Serifs. I didn't use capital letters, because although I was looking for elegant look, I didn't want it to look too formal. Considering that kids are the joy of our life and that we celebrate everyday we spend together, we covered it all (packaging, discount cards, gift certificate, etc.) with confetti.