Lettering. Personal project.
While working as a graphic designer on a variety of projects it's becoming clearer for me every day that type is a fundamental part of everything I work on. In the modern world brands need much more than a logo. Now it is all about standing out through stories these brands are telling and the way how they are telling them. Type is alive and letter shapes can tell stories. That is why I decided to study typography and the only way to do it is through practice. Here you can see the result of some experiments and sketches I did. Contrast, serifs, decorative elements, spacing, proportion, material, deformation, legibility, pattern and much more. I did all this task to analyse and understand better letter forms and the history of typography. And also to try to figure out where are we right now in this ongoing process of typography history.
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